Mela Purdie aims to create luxurious and simple clothes with a philosophy of ‘less is more’, for her eponymous label. She believes that the modern woman should always look for quality, well-cut basics for their wardrobe. These essentials will give a platform for individual style while working, on vacation or enjoying time with my family. A combination of essentials, urban coordinates and fashion highlights complete a look that is travel ready and street smart.

From Mela Purdie on Vimeo.